TUNES & WHIPS is quickly becoming one of hip-hop’s fastest-growing media platforms. It’s a simple concept, but one that is built to unite two distinct communities. The brand, founded
by Omar Adnan, is gaining traction for its blend of music, cars, and rising artists worldwide. With big-name artists like YSN Flow, Pressa Armani, and Slim Deniro taking notice, it won’t be long before TUNES & WHIPS is a household name. This article highlights everything you need to know bout Adnan’s latest venture.
Every week, Omar Adnan sits down with his team to handpick three talented rising artists who earn a feature on the brand’s Instagram, Spotify, and website. As a team, they record footage of exotic cars cruising and layer it with the featured track. Pretty simple, right? It’s this simplicity that’s attracted supporters from all over the world to rally behind the brand. “I want to give new artists a platform where their music can be heard and car lovers a community where they can vibe with like-minded people,” Adnan says. TUNES & WHIPS also gives the latest updates on album drops, features artists’ exotic cars, and produces original content for its viewers.
This isn’t Omar Adnan’s first rodeo, either. A seasoned vet in building and monetizing digital brands, his first venture began when he was just in college. While a freshman, he successfully made and exited an e-commerce brand. From there, he established Technik Studios – a content and design agency built for the modern world. The success of Technik Studios opened many doors for Adnan and his team ranging from collaborations with big-name brands to expanding the “Technik” brand beyond just content and design. In 2019, Adnan enlisted his younger brother, an avid automotive enthusiast, to help him start a dedicated automotive division for the Technik brand. They called it “Technik Auto House,” focusing on delivering original automotive content and reviews. The community they were building around cars is what sparked Omar Adnan to create TUNES & WHIPS.
Presently, Adnan says his main focus is on growing the TUNES & WHIPS community. “Every day, more and more people come across TUNES & WHIPS and message us saying how cool of a concept it is or how much they love the work we’re doing, so it’s cool to be in that position,” Adnan stated. One key difference between TUNES & WHIPS and other digital music platforms like NO JUMPER or ELEVATOR is the heavy focus on original content. Every piece of content on TUNES & WHIPS is created in-house by Omar Adnan and his team. “I think the fans appreciate the fact that we don’t just repost existing content or post screenshots of news in the hip-hop scene. Every piece of content is up to our standard,”
What’s next for the brand? Adnan hopes to introduce music videos into the mix by 2021 and expand TUNES & WHIPS’ reach with collaborations with artists, car manufacturers, and a clothing line centered around cars and music. “TUNES & WHIPS has the potential to be up there with brands like Complex, Lyrical Lemonade, or Motortrend,” Adnan stated. He has big goals and a track record that proves he has what it takes to take TUNES & WHIPS to new heights. It will undoubtedly be exciting to watch the brand take shape and grow over the years to come.
To learn more about Omar Adnan, Technik Studios, or TUNES & WHIPS visit the link here: technikstudios.ca
